NH LIQUOR & WINE OUTLET’S SUMMER FUN TOUR

Industry: Retail

The problem: Developing, branding, and managing an annual touring experiential campaign each summer

The solve: The Summer Fun Tour is a recurring event for NH Liquor & Wine Outlet. The goal of the campaign is to get people out and about, visiting the stores and making purchases, signing up for monthly emails, and gaining general visibility. I was responsible for created the branding for each campaign over a handful of years, each one centered around a different theme (e.g., Summer Fun Tour 6 was a campaign surrounding a contest to vote on your favorite local band, which could win an opening slot at that year's Riverfest music festival). Keeping the theme of each campaign different each year was important not only for keeping things fresh year after year, but also to try new things and see what was most effective at achieving sales goals.