the puritan backroom

Industry: Hospitality

The problem: The Puritan Backroom was in need of a usability upgrade on their site as well as a visual refresh to look less dated and more professional

The solve: In addition to upgrading their website to be more concise and well-organized, they have a few sprawling menus that also needed some attention. We took the opportunity to start from square one, and organized a photoshoot to complement their food and drink offerings. We then used those photos to bolster their marketing materials, from the website to social media graphics, and print ads. The Puritan Backroom is a Manchester, NH staple and has been around for over 100 years, and I redesigned their brand look to have a throwback feel as an homage to that history. This branding continued from the menus and website on to be used for signage in their takeout area/ice cream shop, to bring everything together.