The Colony Group

Industry: Wealth management for ultra-high net worth individuals

The problem: Current website was outdated, didn't work well responsively and was disjointed

The solve: I had to start by defining who The Colony Group was following a series of merger acquisitions. The Colony Group was acquiring businesses and growing at a fast pace, and needed a site that better fit who they had become. The Colony Group manages ultra-high net worth clients, and their website is a big selling tool for them both for cold leads as well as a sales tool of their sales team. So we needed to tell their story but also be comporehensive with the information regarding their suite of services. This included a specially-designed section of the site called Curated by Colony. This service was launched alongside the redesigned site, and was a service aimed at offering what could be described as a "concierge service for your life," which is an offering for any of their current clients. As such, this section needed a little extra attention to really exude that ultra-exclusive, high-end feel.