firstlight power

Industry: Hydroelectric and geothermal power

The problem: Their current website was hard-to-use in terms of users finding the right information

The solve: Reorganize and redesign website from the ground up. In order to do this, we had to identify what users were going to the site for so we could develop the correct user journeys, and then re-categorize all information accordingly. So while there are a few different main sections of the site, the two that emerged as major were: users that wanted to know more about who FirstLight is and how the operate (from a partnering or investing standpoint), and what does FirstLight do (from a public information and education standpoint). Once I knew what needed to get across, it was just a matter of developing a visual design to complement their new logo system. We were able to use some pretty great drone footage of their facilities they had already shot to really make the site come alive, and I created some custom illustrations of the types of hydroelectric facilities to help users differentiate the information.